PRIVACY POLICY

This privacy policy sets out how Fable & King ("we", "our", "us") collects, uses, and protects any personal information you provide while using this website. We are committed to ensuring that your privacy is protected in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

By using our website, you consent to the terms of this privacy policy. We may update this policy periodically, and we encourage you to review this page to stay informed about any changes.

1. What Information We Collect

We may collect and process the following information:

Personal Identification Information (e.g., name, email address, phone number)
Demographic Information (e.g., postcode, preferences, interests)
Technical Data (e.g., IP address, browser type, and browsing behaviour on our website)
Other Information relevant to customer surveys, offers, and service improvements

2. How We Use Your Information

We process your data in accordance with GDPR principles and only use it for legitimate business purposes, including:

Internal record-keeping and service improvement
Sending promotional emails about new products, special offers, or updates (only if you have given explicit consent)
Contacting you for market research purposes via email
Customising the website based on your preferences
Complying with legal obligations

We will not process your personal data for any purposes that are incompatible with those listed above without your prior consent.

3. Legal Basis for Processing Your Data

Under GDPR, we rely on the following lawful bases for processing your personal data:

Consent: When you provide explicit permission to receive marketing communications
Legitimate Interests: To improve our services and respond to customer inquiries
Contractual Necessity: If processing is necessary to fulfil a contract with you
Legal Compliance: If required by law or to protect our legal rights

4. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include:

Secure servers and encryption technologies
Access controls to limit data access to authorised personnel only
Regular security audits and updates

5. How We Use Cookies

Cookies are small files stored on your device that help us improve your browsing experience. We use cookies for:

Analytics: To understand website traffic and enhance usability
Preferences: To remember your settings and preferences
Session Management: To maintain your login session

You can manage cookie preferences through your browser settings. For more details, see our List of Cookies We Collect below.

6. Your Rights Under GDPR

Under GDPR, you have the following rights regarding your personal data:

Right to Access: Request a copy of the personal data we hold about you
Right to Rectification: Correct inaccurate or incomplete data
Right to Erasure: Request deletion of your data (subject to legal limitations)
Right to Restrict Processing: Limit the way we use your data
Right to Data Portability: Receive your data in a structured, commonly used format
Right to Object: Object to data processing based on legitimate interests
Right to Withdraw Consent: If we rely on your consent for processing, you can withdraw it at any time

To exercise any of these rights, contact us at info@fableandking.co.uk.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal data.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes. After this period, data will be securely deleted.

9. List of Cookies We Collect

COOKIE Name Purpose
--------------------------- --------------------------------------------
CART Associates with your shopping cart
CATEGORY_INFO Stores category info for faster page loads
COMPARE Items in your Compare Products list
CUSTOMER Encrypted customer ID
CUSTOMER_AUTH Indicates if you are logged in
CUSTOMER_INFO Encrypted customer group info
CUSTOMER_SEGMENT_IDS Stores Customer Segment ID
EXTERNAL_NO_CACHE Indicates whether caching is disabled
FRONTEND Session ID on the server
GUEST-VIEW Allows guests to edit orders
LAST_CATEGORY Last category visited
LAST_PRODUCT Most recent product viewed
NEWMESSAGE Indicates whether a new message has been received
NO_CACHE Indicates whether cache use is allowed
PERSISTENT_SHOPPING_CART Links to cart and viewing history if requested
POLL ID of any polls recently voted in
POLLN Information on what polls you have voted on
RECENTLYCOMPARED Items recently compared
STF Products emailed to friends
STORE Store view or language selected
USER_ALLOWED_SAVE_COOKIE Indicates whether cookies are enabled
VIEWED_PRODUCT_IDS Recently viewed products
WISHLIST Encrypted list of wishlist items
WISHLIST_CNT Number of items in your wishlist

10. Contact Us

If you have any questions about this privacy policy or your personal data rights, please contact us at:

Fable & King
Email: info@fableandking.co.uk

This privacy policy was last updated on 10/03/2025 to ensure GDPR compliance.